2022 Facial Mask Guide

Aw, masks, where the magic happens in a facial. When we think of a facial, we usually picture a face with a mask on it.  Whether we are giving or receiving the facial, we envision how the brush feels against our (or clients) skin while a mask is luxuriously placed, eyes shut, and a space is set to relax. As an aesthetician, we are able to go into our mask tool box and find the most effective and result oriented mask while providing an experience. This guide will help you choose the product to complete this task.

The benefits of masks have been known for hundreds of years! 

  • Brighten complexion 
  • Hydrate
  • Nourish/maintain the lipid barrier 
  • Draw impurities and congestion out of pores
  • Prevent acne
  • Tighten and tone
  • Improve the skin’s elasticity
  • Relieve irritation
  • AntiFungal
  • Normalize moisture content
  • Inhibit inflammation 
  • Promote cell regeneration
  • Antimicrobial 

Mask types 

Masks consist of vitamins, botanical extracts, oils combined in clay, yogurts, powders, seaweed, and hydrating bases. 

If we really look at the way masks function there are two types of masks, setting and non-setting. Non-setting masks are those that are designed to stay moist and usually provide a more hydrating effect. Cream, gel, and yogurt based masks make up this category. Setting masks harden, dry, or create a complete barrier on the skin. Clay, algae, peel off, and sheet masks would fall within this category.  Cream, gel, and yogurt based masks make up this category.

How to choose?

 Alexanders’ Aesthetics has you covered!

So many masks, so little time, that’s why we put together this 2022 Mask Guild. A mask is available for every client that will enhance your results.  

Scope out a list of our favorites that will help put together your mask tool box. 


BiON Mint Mask

Skin Script Strawberry Spearmint Mask


Ambrosia Green Tea Ginseng Mask

BiON Seaweed Mask


BiON Hydrating Gelee Mask

Skin Script Goji Berry Yogurt Mask


Ambrosia Soy Apple Mask

BiON Nutrient Essentials Mask


Doctor D. Schwab Brightening Mask

Professional masks are a vital part of an aesthetician’s day.  Alexander’s Aesthetics is here to assist and support you achieveCream, gel, and yogurt based masks make up this category. the best results for your clients. Please feel free to reach out if you have any questions choosing your facial masks! 


Written by, Trinnie M., Licensed Esthetician and Educator at Alexander’s Aesthetics

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CA Botana Price Increase

There is never a good time to increase prices – even when the last increase was over 6 years ago. Over the years CA BOTANA has done their very best to keep their prices the same, even though many things have changed: CA BOTANA seen their costs rise due to yearly raw material increases, packaging seeing a 15% upcharge, not to mention the ever-rising freight costs resulting from increases in gas, insurance, and tariff expenses.

CA Botana will be implementing new prices starting on April 15, 2021.

We thank you for your continued support of natural and botanical skin care lines: Doctor D. Schwab, Ambrosia & Sea Enzyme.

Click here to download the updated CA Botana pricelist

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Important Notice: Skin Script Price Increase & New Products

Price Adjustment
After 14 years, Lisa Vanbockern, owner of Skin Script has found it necessary to adjust prices. This will be Skin Script’s first price adjustment. Before anyone gets upset, keep in mind some items are going down in price!

As you can imagine, the pandemic has done a real number on supply and demand. Ingredients and packaging are sourced worldwide (although it is all created here in Chandler, AZ). When the pandemic hit and companies closed for months, Skin Script’s ingredients and packaging were not shipping, which created a supply and demand problem. What Lisa also didn’t anticipate was how it would affect transportation in the shipping world; shipping costs have doubled due to the demand for shipping items. It’s for these reasons we need to incorporate a price adjustment.

What’s changing?
Skin Script is implementing approximately a 10% price adjustment across the board on most retail products. The samples and backbar prices are adjusted based on the new retail price. You’ll notice the backbar moisturizers have gone up more than 10% and that’s because now the pricing will be in alignment with the “retail price per ounce”. What’s going down in price? Backbar cleansers. These have been adjusted according to the “retail price per ounce”. We sincerely hope this fits with your business; remember to adjust your retail pricing according to the new prices.

New Products

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Mint Lip Hydrator
This easy to use lip treatment will help lock in moisture while peppermint cools and stimulates the lips. Shea butter is soothing and supports the delicate tissue of the lips by slowing TEWL. The mild mint flavor comes from peppermint oil. The slant tip applicator makes application a breeze!

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Citrus-C Nourishing
Skin Script’s new gentle, yet robust, Vitamin C cream is for normal to dry skin. We still have our classic Vitamin C/Green Tea Serum for your normal to oily skin types, but now you will have the option of which one you and your clients like best!

If you have any questions, call us at (844) 772-0052, or email us. We appreciate you and your continued business.

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Invisible Glove Hand Sanitizer

Using soap and water is always the best choice when it comes to cleaning your hands and preventing the spread of germs. When you’re in a pinch, however, look no further than the Doctor D. Schwab Invisible Glove™ Hand Sanitizer. Before pumping gas, or pushing around a shopping cart, you may want to reach for the most convenient option, but it’s important to be selective when choosing a hand sanitizer or skin will suffer. The Doctor D. Schwab Invisible Glove™ features a lightweight, unique formulation of plant-based ingredients that keep your skin moisturized and soft long after application.

Doctor D. Schwab Invisible Glove™ has a lightweight, non-sticky feel and pleasant scent. With a high concentration of herbal extracts, a little goes a long way and you only need a couple small drops for it to be effective. Most importantly, as it dries, it won’t dry out your skin. It protects your skin as it’s name states, like a “glove,” as you won’t see it but will feel it. The Rosemary, besides having natural antibacterial properties, paired with Eucalyptus gives the Invisible Glove™ a natural, pleasant scent.

The Invisible Glove™ is FDA Registered and has 65% Alcohol. It features several plant-based ingredients infused with botanical extracts to keep your hands hydrated and protected. The Green Tea in the Invisible Glove™ has antioxidant, anti-inflammatory, and antibacterial properties for the skin, and the Aloe Vera is infused with Cucumber to keep skin soft and moisturized. The Aloe also works to soothe irritation. To emulsify the ingredients, Olive Leaf is used to give the Invisible Glove™ it’s “glove” feeling. Once you get to a sink, you’ll feel the “glove” slip off when you wash your hands. After washing your hands, be sure to follow with Doctor D. Schwab Intensive Hand Cream for maximum moisturization.

Your hands are one of the first places to show signs of aging. Reduce the effects, by keeping them moisturized and sanitized with their favorite Hand Sanitizer, the Invisible Glove™.

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The Sugar Show: What to Expect from a Skincare Distributor

Alexander’s Aesthetics is so excited to be apart of The SugarShow with Shannon “Sugar Mama” O’Brien from Love2Sugar. 

The SugarShow, S2, Ep. 6: What to Expect from a Skincare Distributor with special guests Wendi & Cee, Alexander’s Aesthetics

A business that sells to customers is the technical description of a distributor. Alexander’s is so much more than that!

Alexander’s Aesthetics started in the family. The love of skincare prompted him to purchase many products over the years trying to find the best ones out there. In the end, this led to a formation of a very large company that was centered around education of doctors and estheticians. This ended up becoming our foundation–to educate and provide information for clients while they are trying to find the right products for them and their businesses.

Q: Wendy, when did you decide to jump into the family business?
A: My mom took it over while I was an adult so I didn’t grow up with it. My husband and I both worked in the volatile business of tech in Colorado and decided we wanted something different. At the suggestion of my mother, we jumped into opening Alexander’s Aesthetics in Colorado. Once I opened the business, I definitely had a new-found respect for my mother and knowing exactly what she did day in and day out for work. When you work with a good distributor, you get so much more. 16 years ago I started working with you, and here we are–teaching side by side!

Q: How do you choose a company like Sugar of the Nile to bring to your clients?
A: We had been looking around for sugar at the request of some of clients but hadn’t been impressed with any of the companies. When we met Sugar of the Nile, we realized they were not only a wonderful family owned company with a solid product, but Emily was an exceptional person to work with. She was willing to join us at shows and provide education which is completely in line with our business.

Q: What are you looking for when selecting a new product?
A: The things that we are looking for is a reputable company that is in it for a partnership, not as a product sales. They need to be willing to build us as well as us build them up. We test all of the products before bringing it on to ensure that it meets our standards. Cost is also something we look at in order to keep things affordable to our clients. At the end of the day, we try to provide a good sampling of products because there is so much out there. And, we want to make sure they have training and education that can be passed down–it is key.
You all do the vetting process for them! That is an amazing advantage.
One thing that we really talk about with our Sugar Tribe is to engage. It isn’t about just clicking and buying. It is about connecting with your audience. And with the Sugar Tribe, I encourage them to learn more about their distributor, to ask questions about complementary products, and to ultimately provide the best experience for their clients.
Q: What is the best way to engage with a distributor?
A: A physical visit is great if they are able to do it. It allows them to engage and put a face with the name. They can see the personality behind our brand. If that isn’t available, take the classes, look through the materials, and read through the product breakdowns. There is so much information to start with and then you can connect with us for extra questions. Unfortunately, we won’t have trade shows to connect, but call us. Build the relationship with us. And don’t forget, social media! Connect with us there!
Ordering sugar from Alexander’s comes with so much more. You can get internal nutrition to know what reactions could happen, PPE, your supplies, your sugar mats–really everything that you need can come from one place!
If there is something that we don’t carry–ask. The more they hear about a product, the more they will learn about it and research it so that we can consider adding it. Alexander’s can’t possibly carry everything, but this is how they find out about new products.

Alexander’s Aesthetics was started in 1980 by Alexander Desy. Alex had a passion for skin care that showed through his work and his idea to open a shop that not only provided facial products, supplies, and equipment, but also education. Aestheticians no longer needed to spend numerous hours shopping for their supplies. They now had one place to buy wholesale supplies.
Alex has since passed on and the shop was taken over by his mother, Margaret Desy, whose goal was to maintain Alex’s passion and dream for Alexander’s Aesthetics. And she did it! She did it so well, that in 1999 she retired in Florida and passed the dream on to her cousins, Pat and Cee Michael, owners of Alexander’s Aesthetics, Inc. In 2016, Pat and Cee’s daughter, Wendi, opened Alexander’s Aesthetics II in Colorado.
In line with Alex’s original mission, Alexander’s, is dedicated not only to preserve a family tradition, but also to provide the best salon and esthetic wholesale supplies, customer service, and education in the esthetic industry, As a family business we strive hard to keep Alexander’s the best source of total accessories for the professional aesthetician.

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