Holiday Gifting: Intangible vs. Tangible

Happy holidays or happy December to those who do not celebrate this time of year! As much as I love the get-togethers, beautiful lights and cozy feels, I really get stressed around this time of year as most humans do at the holiday season. For most it’s a financial stress, right? 

Gift giving is fun, though for estheticians it can be difficult because of how much we love our clients and the desire to give them all a gift. The pressure to choose fruitful ways of promoting holiday gifts (gift certificates, holiday bundles and promotions) can get overwhelming. 

I challenge you this year to think differently about gifts. Tangible gifts are the material gifts we can give. Who doesn’t love cleansers for Christmas? What are the intangible gifts we can bestow our clients with? What would that even look like? How about education, direction and quality service.

We can gift our clients education about their products, services, how they use that product and maybe small samples of new products. That could look like extra time in the treatment room, a one-on-one call or zoom meeting with multiple clients or doing helpful chats or tutorials. Giving direction is something that is easily forgotten. I realized that after asking someone to show me how they wash their face. Our clients can have the best product in the world but if they don’t know how to utilize it for their benefit then it’s pointless. Get creative and find ways to really understand how your client needs you. 

The way your services are executed are a gift as well. Creating a space for another human to just completely relax, talk and be vulnerable is priceless. So much of what we do causes the feeling of being vulnerable. Embarrassed about your skin? An esthetician is now dissecting all your skin issues. Unsure if your vagina looks like other vaginas? This seriously is the number one question that’s asked when I am doing a brazilian. Now an esthetician is checking under the hood for microscopic hairs left behind. Closing your eyes for 1-3 hours scares you? Cool. Do it for lash lifts, lash extensions. Needles phobia? Okay well here is some botox. The way we set up the experience for our clients is very special and unique to you. However it is a very special gift for our client to feel cared for by someone they trust 

The extra bits of time, care and energy we give to clients shows it matters. I firmly believe your clients appreciate the things you don’t even realize. 

Now if none of that sounds like the ideal gift you’d like to share with your clients, I have a few other suggestions: small products, like Skin Script Mint Lip Hydrator, BiON Coco-Licious, any two ounce cleanser from Skin Script. Every year I buy wooden ornaments from Hobby Lobby and Cricut my clients’ names on them. Small gift boxes from department stores add holiday cheer and run usually between $2 – $5 for a pack. They will love that you thought of them in any way. 

A few quick ideas 

Retail and sales can be our best friend this month. Having holiday bundles or gift certificates can increase your revenue. Marketing these bundles on social media is going to be a key component as is sending out marketing email campaigns. Include in these emails the benefits of the product, who would love it and maybe a video of you using it.  Alexander’s Aesthetics has got you covered, we have a bundle that will give your clients the healthy, radiant, glowing skin they want or want to give to their loved ones. Check it out, here is an example to use on your email or social. 

“Give your client the gift of glowing, healthy skin or the option for them to gift their loved ones with products that will brighten and nourish their skin. These 4 BiON products are sure to shine and be a holiday favorite. Packed with vital ingredients and nutrients for optimal vitality for the skin.  Visit my site ( or however you sell product) to purchase!”

See, after that don’t you want to purchase this for your Aunt Linda? 

Think big retail too, you can do it! MYSKINBUDDY gives estheticians an opportunity to receive a large return on their investment. There are a lot of ways you can utilize this product in retail by offering education and demos. Be sure to check our Instagram for holiday marketing ideas. Find this gift set as well as others here.

BiON Gifting Ideas

Doctor D. Schwab Gifting Ideas

Lycon Gifting Ideas


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Fall Vibes

Fall Vibes arrived and Alexander’s Aesthetics is here for it. Personally I love fall, the weather, the cute fits, pumpkin this and that, the transitional skincare and of course the fall traditions. In this blog, we will cover No Shave November, Transitional Skin Care and Black Friday, so grab your pumpkin spice and let’s go!

We all love a good No Shave November right? Those beards are definitely sweet on the eyes, but for estheticians we can put our own spin on this.  We wax, so we can market this as a month to wax instead of shave.  At Alexander’s Aesthetics we carry over 60 varieties of waxes from Cirepil (which has a sale of  15% OFF Select Cirepil Beads), ItalWax and Lycon. We love all of our waxes but it can be overwhelming to choose the right one.  At the bottom of this blog is a handy tool you can download on how to pick the best wax for you and here is a link to our webinar. My personal favorite is Orchid from ItalWax, while Tiffany’s personal favorite is Manifico Hybrid from Lycon.   If you are looking for a new wax, give us a call and talk to one of our on staff estheticians to help you narrow down your choices.  And, if you are local and close to one of our stores, we’d love to have you come in and try some so you can touch, feel and smell them! Just give us a call.  

 Here is a free image you can use in your social media if you need help getting started. 

Transitional skin care is another conversation estheticians should have with their clients. Maybe it’s a conversation we have in the treatment room or start posting about on social media. Estheticians and their clients might be  cool as fall weather but that complexion isn’t flexin’ as much in these chilly months. Our clients skin might look more flaky, inflamed, red, dry and they could be having more breakouts than normal. The outermost layer of the skin also known as the moisture barrier (the epidermis) is composed of  fats, proteins and skin cells, it acts like a shield to protect the skin. This is key information when it comes to how we can change our clients’ skin care. As temperatures drop, so does the humidity in the air and it becomes more dry. In correlation to this, the heaters in our home get cranked up and we have transepidermal water loss (TEWL).

POP QUIZ!  What ingredients does the skin need to lock in moisture? Hyaluronic acid, Shea butter, squalane, phospholipids and bisabolol are a few to consider to keep the skin hydrated and at the pH the skin needs to be able to thrive. Don’t forget antioxidants, such as vitamin C (ascorbic acid) and vitamin E (tocopherol) that will support the barrier against free radicals that can cause further irritations. 

During the autumn months we may need to pull back on the exfoliants if our client’s skin is irritated or  compromised. This even includes our beloved retinol products. (Speaking of retinol, Happy Retinol Day, November 7th.) If your clients are receiving chemical peel treatments, enzyme treatments, or are using more aggressive home care products, we must ensure they are also using other nourishing products.  I’ll list my favorite fall/transitional retail products down below.

What vibes do the words Black Friday invoke?  For some the anxiety is real when we think of the day after Thanksgiving, the lines, crowds and bickering for the last instapot. But lucky for you, all the shopping your heart desires can be done online and man do we have some amazing sales for you. In fact, they are so fabulous,  we have to keep them top secret until we are closer to the day! Please sign up to join the mailing list to be the first to know.  FYI you have to scroll to the bottom of the page to get to the area where you can sign up.

Posted in Continuing Education, estheticians, Esthetics, Skin Care, Skin Care Tips, Skin Script, Tips | Leave a comment

Tradeshow or Celebration?

Hi gals and pals, I have been on an esthetician high since the International Esthetics, Cosmetics & Spa Conference, Las Vegas, and The Face & Body Skin Care Show, San Jose. Attending a trade show as a spa professional versus working as a part of a vendor team, still gives me butterflies in the same way. I feel like I am going to a celebration or a party. Except at this party we get to learn and buy products. Do you remember those home parties that Scentsy would have, where all your favorite people would come over and you would sit around smelling wax scents and socializing? Trade shows give the same vibe, just at a much much more grand scale. Estheticians show up with their besties, get swag bags, go to fantastic classes, network with new people, sample products and find new vendors for whatever it is they are looking for, or maybe weren’t looking for at all. Honestly, what is more fun than that?

Working at a trade show is different, though I still feel so excited. I am not only attending the event but now participating as a resource. Meeting new people and talking about Alexander’s Aesthetics education, supplies and bragging about our out of this world customer support is really uplifting. Of course being on repeat can feel redundant (and you might lose your voice,  haha), but I know that I am helping estheticians, maybe not every single one of them that visits the booth, but even if it’s just a few, I celebrate that.

We aren’t sales representatives working the booth, so we don’t have to force sales. We simply offer our experience and guidance on how we can assist you to be a successful esthetician.  When you are successful and abundant, we celebrate that! 

Our industry isn’t the easiest, and I know from personal experience that it is easy to feel not enough as an esthetician. From keeping up with all the trends, having the best booking apps, social media, marketing, not offering every service known to man, product retailing, not having the most expensive equipment and some days just showing when it is mentally tough. So we MUST celebrate our success in the endeavors we do.

Alexander’s Aesthetics is here, rooting for you! Even if you fail, the fact you tried is a success, that type of bravery takes you places. Celebrate that!

We love hearing at the trade show the things you guys are doing, opening new spas, treatment rooms, celebrating your 30th year in business, or graduating school. It’s special for us to be a part of your experience, whatever that is. 

You may have noticed that we have a new look at the trade shows and a new way of doing business there. It allows us the opportunity to build new relationships and nourish our current business relationships. We celebrate that. 

Alexander’s Aesthetics strives to be… I was going to type, the best but I feel it’s more than that. We strive to be the most helpful, the most kind, and the type of distributor that cares. We celebrate your wins and help troubleshoot the bumps in the road to being an abundant esthetician. 

We can’t wait to hang out at the Oregon Esthetics Show and meet new friends, teach waxing techniques and celebrate our industry. See you soon!

A few quick highlights and FYIs 

  • Sunday, October 30, 2022, 9:00 AM – 4:00 PM PDT
  • Sheraton Portland Airport Hotel
  • 8235 Northeast Airport Way Portland, OR 97220
  • Come by and sign up for the email list or account and receive a wax sample

Register Here

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Peel Prep!

Estheticians are well prepared, organized and business minded folks…right? Haha. I’d like to say we all are but sometimes, like any professional. We might miss a few extra things that can make us successful. Retail and education being two main things. 

Imagine going in for, let’s say, a dermaplaning service, asking your spa professional to explain the treatment, and they are unable to explain why they are doing a dermaplane or how the skin might react to it. We would instantly lose trust in them. As the professionals in the treatment room we need to be able to thoroughly explain why we are doing certain services and recommend particular homecare products.

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Retail and education go hand in hand when it comes to our client. Estheticians need essential education so we know what the heck we are talking about when we educate our clients about homecare or services. This blog will be directly focused around chemical peels, how to prepare your clients for the service and how to retail homecare.

Setting our client up for success.

After you have done a complete consultation, and decided your client is a candidate for the peel, it’s time to start the process of home prepping. Two weeks prior to the chemical peel treatment, start your client on a routine for home, consisting of a cleanser, toner, serum, moisturizer and SPF. The skin will do best with the peel if it has the correct water acid (pH) and a healthy acid mantle. This allows for better penetration and tolerance of the chemical exfoliant into the skin.  Clients should stop all exfoliation, acids and acne treatment 1 week prior to the service. Facial waxing should be stopped 2 weeks prior to service. Tell your client to keep hydrated. 

Post care is equally important. The goal is to support the skin’s healing and assist with the cellular turnover rate. I tend to sell these products with the consultation for the service so my client has everything at home. Stress the importance of doing their homecare twice daily and using SPF in the morning. Avoiding heavy sweating, exfoliation, picking at the skin, and products with high amounts of retinol for 10 days – 2 weeks will help the skin heal quickly.

Retail bby, retail. 

I struggled retailing products or feeling like a product pusher for years and still sometimes do. Having an online store has helped with that, also reminding myself, estheticians aren’t just selling just to sell, we are selling to help and promote success with client skin goals. If you can explain the product to your client they are more likely to buy it because you can explain why they need it as part of their homecare.

Check out my favs 

View Post

Educate yo’self. 

There are many resources out there to keep you on your game but we have a few helpful classes coming up and resources available to you.

Chemical Peels – YouTube

September 19, 2022: Online Paid Training: Minding Your Microbiome

October 17, 2022:  In-Person Paid Training: Treating Acne with BiON

November 7, 2022:  In-Person Paid Training: Skin Script Chemical Peel Product Knowledge 

Read our blog on chemical peels. 

Trinnie Maldonado, Esthetician educator & marketing assistant, 2022

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Let us take a moment to (re)introduce ourselves

As the great Pitbull once said, “Let me introduce you to my party people in the club.” 

I want to spend this blog chatting about something Alexander’s Aesthetics has been pouring our hearts, time and efforts into, our rebrand and new website. 

Change is one of the most difficult things to embrace, especially when it comes to family, tradition and business. In 1980, Alexander’s Aesthetics was founded by Alexander Desy. When he passed 7 years later, his successor was his mother, Margaret, who ran the company for 12 years. In 1999, Margaret’s cousins, Cee and Pat, took over the company. They still own and operate this 100% family-owned business. Their daughter Wendi, now owns and operates the Colorado location.

Our look hasn’t changed since the blossoming of the company, although we as a company continue to grow and evolve as the years have passed.

Alexander’s Aesthetics has stayed consistent with the trends and changes in the esthetic community, but our look and vibe was not reflecting that. In the past few years the company decided to change our branding to reflect that growth and evolution. Our mission to provide the professional aesthetician with superior supplies, customer service, and essential education remains the same, but with a facelift. 

New Site Benefits 

  • Website will be the same for both locations
  • Resource Center to access product knowledge and treatment protocols
  • Online Education Center to access new and past classes
  • New features in the MY ACCOUNT section; ability to save important resources into your account, pull up past orders, easy reorder process
  • Upgraded to meet current standards
  • Contains latest hi-tech features
  • Suggestions for complimentary products
  • New search filters by category or brand
  • and most importantly the ease of use for our clients

Important reminders:

  • Website will be closed to online orders August 8th and 9th!
  • Usernames and passwords will remain the same
  • Orders history from the last 2 years will be available on our new site for those clients with online accounts
  • Security features remain the same

Hexapeptide-8 effect 

Okay estheticians, can you tell me what this ingredient is known as? 

Alright, I’ll tell ya. It’s considered the botox ingredient. What it does is relaxes muscle contractions, so wrinkles and fine lines smoothe out. It does not change the person or the genetic make-up completely. This is how I have thought of our rebranding. We are soothing  out the wrinkles and overall kinks of our website and look, without changing who we are at the core.

Now for the party people, that Pitbull promised.

We’re pretty cool, I can promise you that.

Since we are introducing the new website, the outer face of the company, I want to introduce the inner workings or workers or the company, the employees! 

I honestly can say when I come to work, I am so excited to see what the day is going to bring. I love my job, I always say I have the esthetician dream job. I get to talk about aesthetics  allllllllll day. Whether it’s education, products, new trends or just getting to know the spa professionals that come into the shop, I love watching the company change and flourish. I know I am just an employee but I love the company and aspire to be a contribution to its success in the endeavors we undergo. I value the confidence and internal growth I have had since working here. I can’t thank my teammates and boss enough for that, because they believe in me as much as I believe in them. 

I wanted to see what the rest of the crew felt was their favorite part of their work day and what they learned that they value the most. Honestly I absolutely loved reading these responses. 

  • Seeing the amount of orders we get knowing they are going to someone who values us and appreciates our business as much as we appreciate them purchasing from us! 

Having the opportunity to continuously learn new things about the company and products while being surrounded by great people.

-Caitlynn, CO

  • My favorite part of the work day is when I get to talk with our clients! 

I have learned that I value good communication and trust between us and our customers. It’s important that everyone has what they need when they need it. We are transparent about our cost, stock, and quality of everything we carry in the shop. Most people don’t do that!

-Tori ,CO

  • Talking with the team

The ability to be transparent and be myself –  it is a safe environment.

-Amy, CA & CO

  • My favorite part of the day is talking with our clients and getting to know a little about them.

What I have learned and value the most is that AA offers some of the very best products in the industry and that hard work and great customer service makes my day.

-Cee, CA

  •  My favorite part of my work day is setting up my day first thing in the morning. I make coffee, print internet orders, balance/reconcile from the previous day, etc. Organizing and setting up my desk makes me excited for the day!

What I value most working for AA is the family/co-worker relationships I’ve built. Working for a Mom/Daughter company makes me WANT to succeed and help their business grow. When I see Wendi & Cee working hard, it makes me want to make them proud just like I would my own family.

-Marni, CA

  • I’ve been a customer for over 10 years and I believe in the products they sell. I use them every day!  I love being able to still use my esthetics skills behind the scenes. I also have always loved the people and dynamic here and am very happy to be a part of this wonderful team.

-Elise, CA

  •  I don’t work in the office, but I love that we are a team. In order to teach for Alexanders, it takes the support from everyone in the office to ensure I can complete my job successfully.  

Having the opportunity to go into spas/schools has allowed me to continue to learn more about techniques and products. I think I get to learn just as much from those I’m teaching.  

-Tiffany, CA

  •  At the end of the day, when we review the orders that have been shipped to make sure we didn’t miss anything.  It is so fulfilling knowing that we are meeting our goals to ship the same day and that our packages are on their way to our customers.

I have learned from my Mom and Dad, when I opened the shop, the value of building and maintaining good relationships with everyone that we interact with (co-workers, customers, vendors, UPS drivers, neighbors, etc).  Also, my Dad taught me early on that there is enough business to go around for everyone and no need to worry about competition. Just do what we say we are going to do and the rest will fall into place.

-Wendi, CO

We love our clients and we wanted to present the most efficient version of Alexander’s Aesthetics online as possible for you guys! We hope you like it as much as we do. 

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