Tradeshow or Celebration?

Hi gals and pals, I have been on an esthetician high since the International Esthetics, Cosmetics & Spa Conference, Las Vegas, and The Face & Body Skin Care Show, San Jose. Attending a trade show as a spa professional versus working as a part of a vendor team, still gives me butterflies in the same way. I feel like I am going to a celebration or a party. Except at this party we get to learn and buy products. Do you remember those home parties that Scentsy would have, where all your favorite people would come over and you would sit around smelling wax scents and socializing? Trade shows give the same vibe, just at a much much more grand scale. Estheticians show up with their besties, get swag bags, go to fantastic classes, network with new people, sample products and find new vendors for whatever it is they are looking for, or maybe weren’t looking for at all. Honestly, what is more fun than that? 

Working at a trade show is different, though I still feel so excited. I am not only attending the event but now participating as a resource. Meeting new people and talking about Alexander’s Aesthetics education, supplies and bragging about our out of this world customer support is really uplifting. Of course being on repeat can feel redundant (and you might lose your voice,  haha), but I know that I am helping estheticians, maybe not every single one of them that visits the booth, but even if it’s just a few, I celebrate that.

We aren’t sales representatives working the booth, so we don’t have to force sales. We simply offer our experience and guidance on how we can assist you to be a successful esthetician.  When you are successful and abundant, we celebrate that! 

Our industry isn’t the easiest, and I know from personal experience that it is easy to feel not enough as an esthetician. From keeping up with all the trends, having the best booking apps, social media, marketing, not offering every service known to man, product retailing, not having the most expensive equipment and some days just showing when it is mentally tough. So we MUST celebrate our success in the endeavors we do.

Alexander’s Aesthetics is here, rooting for you! Even if you fail, the fact you tried is a success, that type of bravery takes you places. Celebrate that!

We love hearing at the trade show the things you guys are doing, opening new spas, treatment rooms, celebrating your 30th year in business, or graduating school. It’s special for us to be a part of your experience, whatever that is. 

You may have noticed that we have a new look at the trade shows and a new way of doing business there. It allows us the opportunity to build new relationships and nourish our current business relationships. We celebrate that. 

Alexander’s Aesthetics strives to be… I was going to type, the best but I feel it’s more than that. We strive to be the most helpful, the most kind, and the type of distributor that cares. We celebrate your wins and help troubleshoot the bumps in the road to being an abundant esthetician. 

We can’t wait to hang out at the Oregon Esthetics Show and meet new friends, teach waxing techniques and celebrate our industry. See you soon!

A few quick highlights and FYIs 

  • Sunday, October 30, 2022, 9:00 AM – 4:00 PM PDT
  • Sheraton Portland Airport Hotel
  • 8235 Northeast Airport Way Portland, OR 97220
  • Come by and sign up for the email list or account and receive a wax sample

Register Here

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Peel Prep!

Estheticians are well prepared, organized and business minded folks…right? Haha. I’d like to say we all are but sometimes, like any professional. We might miss a few extra things that can make us successful. Retail and education being two main things. 

Imagine going in for, let’s say, a dermaplaning service, asking your spa professional to explain the treatment, and they are unable to explain why they are doing a dermaplane or how the skin might react to it. We would instantly lose trust in them. As the professionals in the treatment room we need to be able to thoroughly explain why we are doing certain services and recommend particular homecare products.

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Retail and education go hand in hand when it comes to our client. Estheticians need essential education so we know what the heck we are talking about when we educate our clients about homecare or services. This blog will be directly focused around chemical peels, how to prepare your clients for the service and how to retail homecare.

Setting our client up for success.

After you have done a complete consultation, and decided your client is a candidate for the peel, it’s time to start the process of home prepping. Two weeks prior to the chemical peel treatment, start your client on a routine for home, consisting of a cleanser, toner, serum, moisturizer and SPF. The skin will do best with the peel if it has the correct water acid (pH) and a healthy acid mantle. This allows for better penetration and tolerance of the chemical exfoliant into the skin.  Clients should stop all exfoliation, acids and acne treatment 1 week prior to the service. Facial waxing should be stopped 2 weeks prior to service. Tell your client to keep hydrated. 

Post care is equally important. The goal is to support the skin’s healing and assist with the cellular turnover rate. I tend to sell these products with the consultation for the service so my client has everything at home. Stress the importance of doing their homecare twice daily and using SPF in the morning. Avoiding heavy sweating, exfoliation, picking at the skin, and products with high amounts of retinol for 10 days – 2 weeks will help the skin heal quickly.

Retail bby, retail. 

I struggled retailing products or feeling like a product pusher for years and still sometimes do. Having an online store has helped with that, also reminding myself, estheticians aren’t just selling just to sell, we are selling to help and promote success with client skin goals. If you can explain the product to your client they are more likely to buy it because you can explain why they need it as part of their homecare.

Check out my favs 

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Educate yo’self. 

There are many resources out there to keep you on your game but we have a few helpful classes coming up and resources available to you.

Chemical Peels – YouTube

September 19, 2022: Online Paid Training: Minding Your Microbiome

October 17, 2022:  In-Person Paid Training: Treating Acne with BiON

November 7, 2022:  In-Person Paid Training: Skin Script Chemical Peel Product Knowledge 

Read our blog on chemical peels. 

Trinnie Maldonado, Esthetician educator & marketing assistant, 2022

Posted in Events | Tagged , , , , | 1 Comment

Let us take a moment to (re)introduce ourselves

As the great Pitbull once said, “Let me introduce you to my party people in the club.” 

I want to spend this blog chatting about something Alexander’s Aesthetics has been pouring our hearts, time and efforts into, our rebrand and new website. 

Change is one of the most difficult things to embrace, especially when it comes to family, tradition and business. In 1980, Alexander’s Aesthetics was founded by Alexander Desy. When he passed 7 years later, his successor was his mother, Margaret, who ran the company for 12 years. In 1999, Margaret’s cousins, Cee and Pat, took over the company. They still own and operate this 100% family-owned business. Their daughter Wendi, now owns and operates the Colorado location.

Our look hasn’t changed since the blossoming of the company, although we as a company continue to grow and evolve as the years have passed.

Alexander’s Aesthetics has stayed consistent with the trends and changes in the esthetic community, but our look and vibe was not reflecting that. In the past few years the company decided to change our branding to reflect that growth and evolution. Our mission to provide the professional aesthetician with superior supplies, customer service, and essential education remains the same, but with a facelift. 

New Site Benefits 

  • Website will be the same for both locations
  • Resource Center to access product knowledge and treatment protocols
  • Online Education Center to access new and past classes
  • New features in the MY ACCOUNT section; ability to save important resources into your account, pull up past orders, easy reorder process
  • Upgraded to meet current standards
  • Contains latest hi-tech features
  • Suggestions for complimentary products
  • New search filters by category or brand
  • and most importantly the ease of use for our clients

Important reminders:

  • Website will be closed to online orders August 8th and 9th!
  • Usernames and passwords will remain the same
  • Orders history from the last 2 years will be available on our new site for those clients with online accounts
  • Security features remain the same

Hexapeptide-8 effect 

Okay estheticians, can you tell me what this ingredient is known as? 

Alright, I’ll tell ya. It’s considered the botox ingredient. What it does is relaxes muscle contractions, so wrinkles and fine lines smoothe out. It does not change the person or the genetic make-up completely. This is how I have thought of our rebranding. We are soothing  out the wrinkles and overall kinks of our website and look, without changing who we are at the core.

Now for the party people, that Pitbull promised.

We’re pretty cool, I can promise you that.

Since we are introducing the new website, the outer face of the company, I want to introduce the inner workings or workers or the company, the employees! 

I honestly can say when I come to work, I am so excited to see what the day is going to bring. I love my job, I always say I have the esthetician dream job. I get to talk about aesthetics  allllllllll day. Whether it’s education, products, new trends or just getting to know the spa professionals that come into the shop, I love watching the company change and flourish. I know I am just an employee but I love the company and aspire to be a contribution to its success in the endeavors we undergo. I value the confidence and internal growth I have had since working here. I can’t thank my teammates and boss enough for that, because they believe in me as much as I believe in them. 

I wanted to see what the rest of the crew felt was their favorite part of their work day and what they learned that they value the most. Honestly I absolutely loved reading these responses. 

  • Seeing the amount of orders we get knowing they are going to someone who values us and appreciates our business as much as we appreciate them purchasing from us! 

Having the opportunity to continuously learn new things about the company and products while being surrounded by great people.

-Caitlynn, CO

  • My favorite part of the work day is when I get to talk with our clients! 

I have learned that I value good communication and trust between us and our customers. It’s important that everyone has what they need when they need it. We are transparent about our cost, stock, and quality of everything we carry in the shop. Most people don’t do that!

-Tori ,CO

  • Talking with the team

The ability to be transparent and be myself –  it is a safe environment.

-Amy, CA & CO

  • My favorite part of the day is talking with our clients and getting to know a little about them.

What I have learned and value the most is that AA offers some of the very best products in the industry and that hard work and great customer service makes my day.

-Cee, CA

  •  My favorite part of my work day is setting up my day first thing in the morning. I make coffee, print internet orders, balance/reconcile from the previous day, etc. Organizing and setting up my desk makes me excited for the day!

What I value most working for AA is the family/co-worker relationships I’ve built. Working for a Mom/Daughter company makes me WANT to succeed and help their business grow. When I see Wendi & Cee working hard, it makes me want to make them proud just like I would my own family.

-Marni, CA

  • I’ve been a customer for over 10 years and I believe in the products they sell. I use them every day!  I love being able to still use my esthetics skills behind the scenes. I also have always loved the people and dynamic here and am very happy to be a part of this wonderful team.

-Elise, CA

  •  I don’t work in the office, but I love that we are a team. In order to teach for Alexanders, it takes the support from everyone in the office to ensure I can complete my job successfully.  

Having the opportunity to go into spas/schools has allowed me to continue to learn more about techniques and products. I think I get to learn just as much from those I’m teaching.  

-Tiffany, CA

  •  At the end of the day, when we review the orders that have been shipped to make sure we didn’t miss anything.  It is so fulfilling knowing that we are meeting our goals to ship the same day and that our packages are on their way to our customers.

I have learned from my Mom and Dad, when I opened the shop, the value of building and maintaining good relationships with everyone that we interact with (co-workers, customers, vendors, UPS drivers, neighbors, etc).  Also, my Dad taught me early on that there is enough business to go around for everyone and no need to worry about competition. Just do what we say we are going to do and the rest will fall into place.

-Wendi, CO

We love our clients and we wanted to present the most efficient version of Alexander’s Aesthetics online as possible for you guys! We hope you like it as much as we do. 

Posted in Business, Continuing Education, estheticians, Esthetics, Events, Specials | 1 Comment

San Jose 2022

Hi sweet friends, we had a blast in Las Vegas at the International Esthetics, Cosmetics & Spa Conference. Meeting new estheticians and spa professionals was so fun for all of us who worked the show.  One of our favorite trade shows is coming up, The Face & Body Skin Care Show. This trade show is special to us because we not only get to meet new clients but we love seeing our existing clients so much!  We are counting down the days to hang out August 21-22 at the McEnery Convention Center, San Jose, California.  

This time away from trade shows has allowed us to reinvent our presence so we can better serve you as your distributor.  We are so excited to show you our new look and some new exciting offerings.

A few quick highlights and FYIs 

  • Our booth is #831
  • Come by and sign up for the email list or account and receive a wax sample
  • Use code: AA831 it gives our clients $15 off Expo Hall registration. The code can be used on early-bird, regular and onsite rates.


Estheticians asked and boy, did Alexander’s Aesthetics understand the assignment.

Our team of on-staff estheticians spent so much time putting together our new Wax Collections, which range from different budgets and products based on your needs. The Wax Collections will be featured at The Skin & Body Show. Whether you love Cirepil, Lycon or Italwax we have an option for you or your spa and can show you your return on investment including time saving by purchasing your supplies through us.

Register Here

Trinnie Maldonado, Esthetician educator & marketing assistant, 2022

Posted in Esthetic Tradeshow, estheticians, Esthetics, Events, Skin Care Tips, tradeshow | Tagged , | Leave a comment

Suns out, buns out

Hello friends, I hope July is treating you well.  Most of us experience this month as the warmest/sunniest month of the year. 

With that being said, estheticians are here for the win when it comes to sun protection and skin health for our clients. This blog will be short, sweet and a little all over the place (kind of like me ;), with different thoughts and ideas on how we retail products and provide fun summer services that keep our clients safe from the rays and get their skin ready to flaunt. 

A few quick ideas 

  • Booty facials 
  • Back facials 
  • Ingrown treatments
  • Retail exfoliant products
  • Of course SPF, I’ll tell you my favorite picks later

Did someone say booty facial?

YES! You read that correctly. Have you been to the beach or any body of water for that fact lately? Thong bikinis are the dang deal right now. I honestly am living for it, the confidence, body positivity and cute suits, absolutely love! But what’s even better, new job security for estheticians. I can’t tell you how many booty treatments/services I did last summer. And esty’s, this service is easy, effective and your clients will love the results. Same for back treatments. 

I said this was a short blog, but there will be booty facial protocol included here and Alexander’s Aesthetics in Colorado will be offering an in-person Back Treatment Technique course in September. 

Retail bby, retail. 

Passive income is the absolute game changer. 

I struggled retailing products or feeling like a product pusher for years and still sometimes do. Having an online store has helped with that, also reminding myself, estheticians aren’t just selling just to sell, we are selling to help. Sun protection is so vital to every single human, yet so many people wear zero SPF. We have a chance to educate about SPFand the effects the sun has on our skin, making it easier to present to our client for a sale. 

Check out my favs 

There are so many other great products. Check them out here.

Trinnie Maldonado, Esthetician educator & marketing assistant, 2022

Posted in estheticians, Esthetics, Skin Care, Skin Care Tips, Tutorials | Tagged , , , | Leave a comment