Happy holidays or happy December to those who do not celebrate this time of year! As much as I love the get-togethers, beautiful lights and cozy feels, I really get stressed around this time of year as most humans do at the holiday season. For most it’s a financial stress, right?
Gift giving is fun, though for estheticians it can be difficult because of how much we love our clients and the desire to give them all a gift. The pressure to choose fruitful ways of promoting holiday gifts (gift certificates, holiday bundles and promotions) can get overwhelming.
I challenge you this year to think differently about gifts. Tangible gifts are the material gifts we can give. Who doesn’t love cleansers for Christmas? What are the intangible gifts we can bestow our clients with? What would that even look like? How about education, direction and quality service.
We can gift our clients education about their products, services, how they use that product and maybe small samples of new products. That could look like extra time in the treatment room, a one-on-one call or zoom meeting with multiple clients or doing helpful chats or tutorials. Giving direction is something that is easily forgotten. I realized that after asking someone to show me how they wash their face. Our clients can have the best product in the world but if they don’t know how to utilize it for their benefit then it’s pointless. Get creative and find ways to really understand how your client needs you.
The way your services are executed are a gift as well. Creating a space for another human to just completely relax, talk and be vulnerable is priceless. So much of what we do causes the feeling of being vulnerable. Embarrassed about your skin? An esthetician is now dissecting all your skin issues. Unsure if your vagina looks like other vaginas? This seriously is the number one question that’s asked when I am doing a brazilian. Now an esthetician is checking under the hood for microscopic hairs left behind. Closing your eyes for 1-3 hours scares you? Cool. Do it for lash lifts, lash extensions. Needles phobia? Okay well here is some botox. The way we set up the experience for our clients is very special and unique to you. However it is a very special gift for our client to feel cared for by someone they trust
The extra bits of time, care and energy we give to clients shows it matters. I firmly believe your clients appreciate the things you don’t even realize.
Now if none of that sounds like the ideal gift you’d like to share with your clients, I have a few other suggestions: small products, like Skin Script Mint Lip Hydrator, BiON Coco-Licious, any two ounce cleanser from Skin Script. Every year I buy wooden ornaments from Hobby Lobby and Cricut my clients’ names on them. Small gift boxes from department stores add holiday cheer and run usually between $2 – $5 for a pack. They will love that you thought of them in any way.
A few quick ideas
Retail and sales can be our best friend this month. Having holiday bundles or gift certificates can increase your revenue. Marketing these bundles on social media is going to be a key component as is sending out marketing email campaigns. Include in these emails the benefits of the product, who would love it and maybe a video of you using it. Alexander’s Aesthetics has got you covered, we have a bundle that will give your clients the healthy, radiant, glowing skin they want or want to give to their loved ones. Check it out, here is an example to use on your email or social.
See, after that don’t you want to purchase this for your Aunt Linda?
Think big retail too, you can do it! MYSKINBUDDY gives estheticians an opportunity to receive a large return on their investment. There are a lot of ways you can utilize this product in retail by offering education and demos. Be sure to check our Instagram for holiday marketing ideas. Find this gift set as well as others here.