Staying Relevent During Covid-19

Alexander’s Aesthetics wants to help you through this challenging time. We understand the impact COVID-19 has had on the esthetician community and all small businesses around the country. Here are a few ideas to keep your business going so you can eventually resume your normal operations and be as successful as before.

CONTINUE TO SELL RETAIL PRODUCTS – check out our Drop Ship option

  • Helps build your business
  • Helps your clients maintain their hard work
  • Helps reduce the stress on your clients skin during the crisis


  • Most popular: FaceTime, Skype, Zoom
  • Provide easy instructions for them
  • Educate them on Self-Care
  • Encourage to relax and recharge
  • Provide tips on how to cleanse their skin
  • Provide tips on a 60 second facial massage
  • Recommend products


  • Most popular: FaceBook, What’sApp, Instagram, Twitter
  • Provide easy instructions for the
  • Educate them on Self-Care
  • Encourage to relax and recharge
  • Provide tips on how to cleanse their skin
  • Provide tips on a 60 second facial massage
  • Recommend products

STAY IN TOUCH WITH YOUR CURRENT CLIENTS – discuss new skin challenges they might be facing during this time and offer product recommendations.

OFFER NEW CLIENTS a FREE CONSULTATION before they come see you for a facial. Give them a head start on their home care routine.

Your consultation can include a skin assessment, which can include nutrition advice and product recommendations.

  • OFFER an AT HOME FACIAL KIT – Encourage your client to continue with skin care and have a SPA DAY at home.
  • Offer a CUSTOMIZED MINI AT HOME FACIAL KIT. Put together travel sizes of products: cleanser, toner, at home exfoliant, mask, serum and moisturizer and offer it to your clients. Include a protocol with step by step instructions that include some special techniques such as instruction on a quick facial massage and incorporate the use of warm towels.

Click here to Download Sample Facial Protocols


  • Reach out to your loyal waxing and sugaring clients!.
    • Educate them on the benefits of professional hair removal (not shaving) and hair removal home care.
  • Make sure your hair removal clients stock up on their ingrown hair products.

Also, take this time to address their skin care routines. Use this opportunity to turn your waxing clients into skin care clients!

Body Care

Spring is here and even though our clients are not soaking up the sun right now, encourage them to add body care to their Self-Care routine. Promote exfoliation gloves, scrubs and body lotions.

Take advantage of companies that DROP SHIP to your client. Don’t stress about not having products in stock or recommending a new product to your client that you don’t carry yet.

  • Drop Ship allows you to not spend extra money trying to keep your retail stocked.
  • Get started retailing to your client even if you have not done so in the past.
  • Once your client purchases an item – contact your wholesaler and have them ship directly to your client. You save time and money.

We understand that not every small business has the ability to adapt in a short amount of time. Focus on the adjustments you can make. Offer free or discounted shipping, since continuing in-store sales is not an option for most. Most of all, even a small change can make a difference so don’t be afraid to be creative. Adapt your services to the needs of your clients. This is not the time to make the biggest sales, but it’s a time to find simple and effective ways to keep your business going.

Learn more by registering for our Webinar:  Staying Relevant during Covid-19

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In honor of the upcoming Earth Day – Alexander’s Spotlights our favorite earth friendly product lines:

Sustainability has become an important issue in skin care over the last few years and many emerging and established brands are shifting their manufacturing processes and charitable outreach to meet the demands of their customers to be more eco-friendly.  Alexander’s Aesthetics Spotlights our favorite earth-friendly product lines:

Bend Beauty, has a strong commitment to the environment and acting like a business that is a force for good in the world. These values came from Bend Beauty’s founder, Marc St-Onge, who created a business that embodies new ideas, perspectives, and practices from which we can build a greater sense of prosperity together.

Learn more about Bend Beauty

Doctor D. Schwab – Their green philosophy is at the core of every action Doctor S. Schwab takes. They believe that being green is a lifestyle supported through their actions. Doctor D. Schwab products are safe, natural, and pure. Many of our herbal ingredients are extracted using the latest CO2 technology, a gentle and eco-friendly way.

Learn more about Doctor D. Schwab

Sugar of the Nile – Made from all natural and organic ingredients, sugar, water, and lemon. It is 100% eco-friendly and biodegradable, and reduces waste because there are no sticks or strips.

Learn more about Sugar of the Nile

For Intrinics Cotton, It’s Easy Being Green
Aside from that critical processing fact, cotton offers a litany of additional green traits: it’s all-natural, it’s not man-made/synthetic, and it’s biodegradable. When it comes to professional spa products, the best supplies are also more durable, meaning they’ll last much longer. This leads to using fewer pieces, and slowing down their inevitable journey to that dirty little secret place known as the landfil. But once there, you can take comfort in the fact that that cotton products will break down, and not still be sitting there when your children’s children’s children are alive.

Click here to shop Intrinsics Cotton

Did you know? 

Alexander’s brand waxing sticks are biodegradable and compostable…Our biodegradable and compostable sticks break down and decomposes in the environment, and since they are made from organic matter they also break down to become nutrient-rich soil.

Shop our Waxing Sticks

Due to the COVID-19 pandemic, Earth Day celebrations will be dramatically different this year, which some are calling the first Digital Earth Day. Be grateful for the gifts nature is offering – birds singing, violets blooming, breeze tossing your hair. Take none of it for granted. It might be the best way to celebrate Earth Day 2020.
Alexander’s Aesthetics II


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Changes in shipping policies and in-store shopping

We are making a few changes to our policy to help our clients during this time:

  • We now offer a DROP SHIP option.
    • For drop ship orders; click “drop ship” in order section.
  • *extended We have lowered our FREE SHIPPING minimum from $200 to $100 until May 31, 2020.
  • Orders consisting of only Skin Script products over $15 will be FREE
  • SHIPPING until May 31, 2020. *drop ships excluded
  • Free webinars are being added to our education schedule.

May 15th UPDATE

In response to the latest direction from our local, county, and state public health authorities, Alexander’s Aesthetics II store in Louisville, CO will be closed to walk ins until further notice.  Subject to change based on government recommendations.

  • Orders can only be submitted online.
  • The shop will be closed to walk-ins.
  • Shipments will continue to go out until otherwise notified by UPS.
    • Please allow additional business days for orders to be processed and shipped.
  • For pick up orders; please place your order online and select pick up during check out.   Your order will be placed on our pick up table outside our front door.

Our staff and clients are our primary concern in the wake of this closure. We are entering truly uncharted waters as a company. And while nothing can be certain, we are taking every necessary step to provide you with service so you can continue servicing your clients.

Please contact Wendi directly with any questions:

Thank you and as always, thank you for your support of our small business.
We hope we can all weather this together, and most importantly, we hope you stay healthy and safe.

Wendi Hinrichs, owner
Alexander’s Aesthetics II

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Spring Cleaning: Alexander’s Aesthetic’s Cleaning Essentials

Spring cleaning is a tradition that allows us to freshen up and to get a head start on the hectic seasons of spring and summer.


  • Citrus II Germicidal Cleaner – A deodorizing hospital grade disinfectant  cleaner is designed specifically as a general non-acid cleaner and disinfectant. It is formulated to disinfect non-porous, inanimate surfaces such as walls, floors, tables, chairs, sinks, and tubs.
  • Citrus II Spray Air Freshener – An odor eliminating air fragrance formulated for professional salons.
  • Citrus II Germicidal Wipes – Disinfectant hospital grade wipes will clean and deodorize in one easy step.
  • Doctor D. Schwab Tea Tree Prep Lotion – Contains a blend of bio-active ingredients, including Tea Tree Oil and extracts of Rosemary, Sage, and Lemongrass, that helps clean and sanitize hands and surfaces.
  • Ultracare Disinfectant – Hospital grade disinfectant ideal for all implements and surfaces
  • Wax Buster – Great for cleaning up wax spills, from floors, wax pots and any other surface.
  • Gloves:  Disposable gloves are an important piece of cleanliness and sanitation. Not only do they protect your hands from contaminants and potentially harmful chemicals, but they prevent cross-contamination.
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Webinar 3: How to Choose the Best Wax for you?

Choosing the right wax is an important decision that should not be overlooked. However, with all the types of waxes out there, picking the right wax can be challenging and overwhelming. Our waxing expert and educator, Tiffany Montalbano will break down the different types of waxes and all the variables to consider before choosing waxes for your business and client’s needs.

Handout:  How to choose the right wax for you

Wax brands Alexander’s Aesthetics carries:

Posted in Alexander's Aesthetics Webinar, Cirepil Wax, estheticians, Esthetics, Events, Italwax, Lycon, Lycon Waxing, Tutorials, Videos, Waxing | Leave a comment